Staying On Top Of Social Media Trends

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Tech Crunch is a social  media site that I will be discussing in this blog relating to a very important article in the business world. This is a news story written by Josh Constine ,that will create a strong ripple through out the social media world. It’s about an individual named Paul Ceglia who tried to manipulate Face Book in a fraudulent scam using computer technology and diversity in low-key software. The article  http://techcrunch.com/2012/10/30/paul-ceglia-lawyer/My makes its views on how the new technological advances can create havoc in the software industry. Paul Cegelia  created false documents showing that he had part ownership to Face Book by demonstrating through soft copy for over two years,and displayed evidence that he had split ownership with Zuckerberg. Of course when lawyers from all over the country found out about this they conveyed their concerns and wanted Paul Ceglia to be a client to launch a law suit against the owner of Face Book Zuckerberg to cave in to a multi-billion dollar settlement.

But through investigation ,no such e-mails could be found on the servers and as of October 26,Paul Ceglia had no claim and now faces prosecution. What was demonstrated here is a strong case of greed. In the business world greed is a strong motive for manipulating companies and costumers causing millions of people to lose their life savings and homes. Computer technology is advancing mankind initiatives but unfortunately it has its drawbacks. No software in the world is perfect and secure proof and it has its tendency for individuals to challenge its adversity through hacking and computer identity fraud. No matter how secure our server sites are there is always some one out there with the knowledge of software programs to manipulate the system.

The next social media topic I will be discussing is Mashable. The article ,”incredible viral soldier pic debunked by military http://mashable.com/2012/10/29/viral-soldier-pic-debunked/ was written by Sam Laird who will be discussing about reported stories and using other media’s by proxy. This story parallels along with my experience with the media on many different occasions. This is an article about a picture that was taken supposedly during  Hurricane Sandy and these soldiers stood on guard in front of the tomb of the Unknown Soldier in Washington D.C. during the storm. This is a known fact and I been to Arlington cemetery, that these soldiers are trained to stand on guard in all inclement weather. Of course the picture was a fraud. An individual posted it on face book hoping to give more significance to the dedicated soldiers but stated that the meaning was more important than the actual event its self . Some people try to do well but sometimes it can create jeopardy for certain groups.

In the business world the media is always misrepresenting an event so that they can glamorize it much more than what it is. The greater the story the more money it can generate for its corporation. A good example is when CNN covered the events in Syria last summer and actually used footage from a high-definition video game called mortal combat. It was cleverly exercised in the footage because during this time the media was barred from the middle east and all footage was censored. It was only then  later that a group of computer specialists recognized the footage and approached CNN and its sub contractor to disclaim the news event. In the business world there are many scams and misrepresentation occurring domestically and internationally. In this particular case the military could find this offensive and could lead to contract cancellations and effect a majority of major corporations and small business. Lets face it the military is a major factor for funding for almost every contractor in the country. Just remember the famous picture on Time Life magazine that was taken 1945 when the soldiers raised the flag at Iwo Jima. It raised Billions of dollars for the war effort and caused an international sensation and public support for the war effort. While the war effort is still going on in the middle east we still have to be politically correct and sensitive to those who are serving. When I served in Afghanistan I have witnessed  many times of the media abusing a story or an event. One media story in Kandahar actually caused Tim Horton coffee shop  to pull out and created a sever ripple in the local business sector.

The last social media trend we are going to discuss is Social Media Explorer. The topic I chosen is the four rules for todays social business journey by Andrea Cook. The article http://www.socialmediaexplorer.com/social-media-marketing-training/16266/ basically reflects the amount of 3 million dollars generated from social media sales  and advertisement. What the article is implying  that social media sites are changing into social business which like life is a journey. The first rule is keep your eye on the ball. because technology is constantly changing you must keep up with the new innovations and stay focus on revenue sales and market shares. The second rule is speak their language which implies that all CEO’s and management must conform to the new trends in Twitter and Face Book or other Social media’s that generate sales revenues. Not only do we have to communicate  for their brands on the market but also internally for domestic and cultural differences.

The third rule is shut up and tell them stories. You do not just tell stories about your own product but expand out to life-like stories relating to your product. Relate to your costumer about situations in everyday life and expand on life’s continuing circumstances. Social media give a lighter human side to the business world. The last rule is credentials matters more than scores in perspective evaluates the people factor than just numbers on a facts sheet or market research analysis. Social media is not only a new trend but a social influence on the pertaining market. People can communicate more efficiently and vastly across the internet. The company has to be more responsive to daily events so that ethical objectives could be maintained inside the company. People are turning to their  social networks for validation  of certain trend in a company’s  privacy policy or when individuals brand abusing  products and data.

Many companies can suffer from drawbacks if the wrong information goes on the social media network. In the past we have seen many downfalls for celebrities and business because of national opinion. Just this week it has been observed Shoppers Drugmart was criticized in Facebook and Twitter for playing Christmas music too early for respect of remembrance day. Because of the controversy , outraged public opinion swayed other companies tofollow suit. Before it was just simply hard copy from the media and television but in  present day everyone is carrying an Ipod or a cell phone and can access their accounts on Twitter or Face Book. The mass population can now give immediate feed back and create national opinion in a matter of hours. Before companies just had to worry about loose files on hard copy but now with Blackberries and smart phones videos  pictures can be taken immediately and distributed in a matter of minutes giving the corporation very little time for battle damage control. Companies that are starting to take advantage of this business situation are establishments that now can sell software programs such as SM2 to monitor information or text concerning a particular company’s  reputation . For a certain fee a company can monitor public opinion pertaining to its respectable business.  As a consumer I would be affected by this information in order to do business with this company or not. It has been observed recently, false information released on the social network effect trading in the stock market and companies would suffer from great losses. It’s always been mass media that directed us on how to do business and how we conduct ourselves.

In summary we are in an age of high technology and it has changed the way we do business and how we conduct ourselves in everyday life. We are constantly under the microscope and can be directly influenced by national opinion or exposed by high-tech gadgets. Are personal lives are no longer confidential like it was 20 years ago and we are slowly loosing our personal lives . Businesses today have to bend to the new social media network and make it function to their standards.