If I were to represent this company in a You Tube video I would make a human interaction approach in the beginning. Simply starting off with everyday activities with animals such as walking the dog,elderly people interacting with their pets because they do not have close relationships with their relatives. At this step the company would be introduced showing its location and its impact on the area by demonstrating that some people are alone in the world. Animals that help us in every day society that we take for granted. Working animals that provide us with assistance and give food products. Basically the company would show its purpose ,care and ownership responsibility.
The video would simply begin with everyday activities giving us a sense of strong purpose for our every day creatures. It would be a strong positive conjecture on their importance in society and we would have to respond to the needs of the elderly, family and children interaction. Dogs helping the blind, horse back riding to animals in the police field.We would show brief antiquities of different animal life styles demonstrating their sentimental importance in Society . The video would have to emphasize on the level of life’s confrontations and the meaning of assistance involving our lower species.
The next part of the video would show brief flash photos of the company and its workers in order to give the impression to the audience of sympathy and caregivers. Its design to work on the emotions of the local populace. Back ground music and verbal narrative would help with the mood giving a smooth flow to the next scenes. With the background music in low-key and the verbal narrative continuing we can easily jump into the complete interaction of the company showing its methods of operation and products that will assist the customer in his endeavors. It will also demonstrate how these creatures became part of the system due to neglect,abuse and injury. The method of this narrative is to link the same situation that every day humans experience but we have laws and establishments for treatments. During this narrative we would have to show what happens in rehabilitation and the methods used in a human manner. The video has a small pause and then a conjecture states that animals do not have the same help. Then a small summary solution is then played demonstrating the company Pet Pawsitive .
The video will change its format to a more aggressive and serious environment to emphasise on the interaction of the national shelters and the humane society. We would have to demonstrate to a collaborating audience that these establishments are a temporary solution but the focus on us is to make it a permanent objective. We would have to demonstrate that animals are not just objects of affection but contributing to our working life style.The video would have to show police dogs in action protecting are everyday lives to neglected farm animals that have recuperated from abusive injury and are now serving mankind with assistance or a necessary product. The narrative and music in the video would alternate to a softer mood in showing what the positive impact would be after the animals are released to its new owners. The video would then show brief photos and videos showing community life, fundraisers and events. The narrative would be brief and letting the audience see what the results in human interaction can accomplish. Again ,we want to appeal on our audiences sympathy.
In Summary a video of such humanitarian would have to appeal on the audience’s sympathy because generally, animals are not that important on the priority level. A company such as Pet Pawsitive would rely on mankind’s need and human emotions to survive in a business world. The general population does not see animals as necessity but as an inconvenience. Pet Pawsitive has to demonstrate to its potential costumers a defined set of human interaction and solutions for what this company has to offer. In order to obtain their goals , Pet Pawsitive has to utilize music and verbal narrative to play a large part in demonstrating a composition of human interrelations and objectivity . They must demonstrate in their final note that Pet Pawsitive is the solution and the end results would be successful.