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My Final Thoughts on Social Media

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When I started to do this course I was totally oblivious to what Social Media and emerging Technologies where and if they even existed. All that have known was Twitter was just a name with no significance to my life style and Facebook was just a waste of time. When I was introduced to Word press I was totally lost in cyberspace. In the beginning I assumed it was just a waste of time and just another mark to gain in my academics but then something started to emerge. Eventually I received an epiphany and it dawned on me that there was something much more to this. A bigger picture started to grow and all of a sudden I realized this was a tool for my future. You have to remember that I was not computer literate. I did have a multitude of difficulties in the beginning but eventually I did evolve and accumulated a wealth of knowledge . Then came the experience and the growth in my endeavors.

I was starting to learn the basics of computer navigation and referencing. The basic knowledge of social media was just at the starting gate but like a child you have to learn how to walk before you run. My skills on the computer had to be jumped start and eventually everything started to fall into place. I was introduced to several social media tools but in the beginning it was not occurring to me that this was going somewhere. With my daughter’s assistance I was tutored on many aspects of the technology. As I progressed in Word press then eventually into Twitter, Facebook and You Tube I realized that this technology can work in my favor.  Then I was introduced to Linked In. and that’s where the information highway started to flow. I made the connections between all of the other social media tools and then the race began. I eventually signed up to Pintrest, Facebook and other social media sites. Then I built my About Page on Word Press and the profile image was growing. My foot print on the internet grew to amazing levels and people from all over the area were becoming inquisitive about my profile.  I discovered how to utilize certain social media sites to my advantage and ascertain my objectives to maximum usage.

My computer skills were incredibly advancing at a high rate of speed. My navigation skills exceeded my expectations and I eventually clued in to other computer skill sets. It was not just social media that was on top of the agenda but all the skills required to use social media in full context.

I realized that the business world weighs heavily on social media and it is taking full advantage of its opportunities. I still have a lot of catching up to do in order to understand fully of what is required of me in the new business  world. I have only seen a small use of it in the past but did not fully respect its complications. Recently I saw it as an unnecessary evil but my opinion has changed effectively in the last couple of months. To get ahead in the business world you have to stay on top and whether I like it or not Social media is the road to that certain success.

I realized  later in my journey to knowledge that  when we were learning about other types of social media tools and different software packages  of monitoring tools it came to light that companies require these tools for customer opinion and general audience feedback. They weigh heavily on these programs for advertisement and public sentiment. Their objectives are to lean on the audience’s human side in order to profile their businesses. When I was researching  Sobeys social media sites this evaluation was acknowledged in their profile  and only then to discover that there were many other company’s letting this good opportunity  going to waste .

In my final thoughts I have drawn to a conclusion that social media is the new wave for advertisement and is appealing to many generations of customers presently and in the future. I can easily access that social media is still in its infancy but growing rapidly everyday.There are still a large sector of the public that is naive to the presence of this new media tool but the rapid expansion of technology is going to change that for ever. It is obvious that if I stumbled across this new medium  then it I think mostly everyone else will . But I still got to remind my self that am still very arrogant of this new medium and eventually I will get a full grasp of this new and exciting culture.

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Measuring Success

Measuring

Measuring social media is still a controversial issue that still has very few resolutions to examine all social media monitoring in its full perimeter.  Presently there are still a multitude of free tools that can examine and monitor your social media activity to ensure that it’s working for your business and reaching all of your expectations and goals. Analyst and monitoring specialists can examine your business activity on the network and collect all feedback from monitory tools and social media efforts. You can completely contract your social media analysis to many specialized companies offering a multitude of software or just simply select a number of free selective sites that will give input to your establishment. In the following paragraphs we will be discussing three tools such as Klout, Twitter Counter and You Tube Insight because they seem to be predominant in the small business sector. . In the following graph will indicate the ratio to activities for social media monitoring. Later we will be discussing the pros and cons of selected monitoring tools for monitoring social media.

Klout

This will be the first topic to discuss because of its popularity and easy access for downloading software. Klout http://www.programmableweb.com/api/klouts ,  is a San Francisco based company that provides a social media monitory tool to analyses a business exposure across the social network. The software program collects all of its data and initiates file programs on its users and posts them to a Klout score. The registry has consumed over 100 million profiles and registered users will have their social networks assessed and evaluated in their scores. The scores range from 1 to 100 and   are modified with three specific measures. Klout format software uses true reach, amplification, and network impact which serves approximately one billion calls per day and the API is more focused on Klout than Twitter count. It accumulates critical data points from Twitter utilizing the, re tweets, list memberships, and follower counts. The software accumulates all of its accounts that are following the business profile and registering higher profile tweets from influential individuals. The software architecture of Klout is based around connecting all businesses and establishments with high-profile registered individuals and celebrities . Companies have paid higher premiums to get in contact with individuals with high Klout scores in hopes that they obtain many perks and free merchandise that will influence them to spread positive publicity for the business.

The cons are that Klout has not been fully honest in its disclosure and its methods have been questioned most recently. The Klout scores have been very inaccurate and do not represent the influence of an individual in full context . In a business prospective the lower value of its scores can ultimately mislead the company’s influence and register a false opinion on the Klout score. The score lowers the value with online communication and elevates its social ranking and momentary social level by trying to mediate human interaction. Social criticism is no longer used due to the manipulation of modifying scores and preventing accurate information on Klout registered social users. The site has been recently called a socially evil operation and it has been criticized by the social media network for exploiting users for its own profit and violating the privacy of minors. Due to Klouts previous terms and conditions which have been demonstrated in the company’s business format became illegal in the United Kingdom because of the nation’s  Data Protection Act of 1988.

Twitter Counter

Twitter Counter http://thenextweb.com/2008/06/12/twittercounter-feedburner-for-twitter/, is a free service that initiates  its business software and  tracks your activity on Twitter. Twitter Counter started as a self-funded start-up business based in Amsterdam June 2008.  You can purchase the basic service for free but you have the option to upgrade your service from 17 dollars a month to $150 if you require a better service called Pro Stats. This service is considered to be Professional in Standards and more personalized in twitter statistics. The following software packages include followers, following, rate of follower growth or decline, your average number of tweets per day and a momentary public influence.  The company provides a convenient graph feature on your apps that will illustrate your ascension or decline while pacing your tweets and comparing yourself to other accounts. Your business may keep track with its direct competition while comparing your progress to other establishments.   Twitter counter provides with an embedded feature which is a widget for your blog in which the individual can monitor the number of recent visitors to your site and just simply glancing at the side bar provided. Twitter also provides a convenient method for people to follow you. The pros on twitter Counter is mainly that the company provides a wealth of features that are not normally offered by other social tools and an excellent IT support team.

Presently Twitter counter is having major problems because of glitches in the sub systems creating a number of anomalies in the twitter counting system and its IT engineers are trying to overhaul the software network. Presently they are encountering a tweet button count that is not updating to its specifications. It registers a low count  on the URL because the tweet counter takes over  and has shorten the initial tweet count messing  up everything on the software. Normally a business is relying on the count in the URL but it has been noted that the button has to be modified on the tweet counter to give an accurate update. The company cannot change the present frame-work because it will offset the complete website and the software company will not accommodate a fix because of a simple glitch. The only fix that has been done is that the IT techs have modified the program on the Follow Me but there is still some instability in the counter scale.

You Tube Insight

Most businesses presently are adapting into the largest popular social media tool because it offers more than just comments but initiates a company’s image and profile which is viewed globally. http://news.accuracast.com/video-7471/youtube-insight-provides-viewer-analytics/ . Any person can register on a YouTube account which they can view statistics about their audience and the response they will receive from their videos uploads. To obtain an account is generally free but you have the option for future upgrades and pay levels. Advertisers come up with the impending costs to keep the overhead of the You Tube site to a minimum but the basics of financial upgrade falls to the consumer. Small business can take advantage of this popular site to gain public opinion and feedback with their video uploads. You Tube provides many types of data such as community engagement, Popularity, Discovery, Audience Attention and Demographics. It can demonstrate global locations of viewers and a graphical trend where your videos are coming from. You can read the comments on how the viewers discovered your video observing how many times viewer’s rate. You can observe your audiences age, gender and how they differ from one region to another. YouTube provides a unique feature referred to as Hot Spots which indicate your video’s popularity by observing the bounce and rewind rate as compared to other related videos. As a business I would make this social media tool as a primary source of opinion and demographics to enlighten the profile of the company’s standing.

There will always be some negligible short comings like other social media sites when You Tube is compared to other very active social media sites but it still exceeds in its public popularity. Costumers require confidence and reliability in performance but Google’s resolution to fix the problems in You Tubes glitches has raised many complaints from its audience. Most of the complaints have emerged from frustrated customers who state that Google’s main head office is always closed or unavailable and most issues do not ever get resolved. You Tube’s continuing circumstance in solving this issue was trying to down load CSV files for back logging its data but the company was too slow to upgrade or directly address the problem to satisfy its loyal audience. Some of those file issues related to problems of videos being restricted from one country to another. This chaos lead too many internal domestic feed lines to be shortened and certain videos pertaining to company logos were eliminated which weighed down on many businesses to pullout. As it turned out the related video files were extracting legitimate business videos of illicit programming.

After examining three social media monitoring tools my selection would be You tube Insight because of its popularity and cost effectiveness. As a new business starting , I would use this tool has an advantage point and get an initial feel how my business is being viewed. I have  noticed many small businesses in the local are  using You Tube Insight and examined their strategy in context with the local population.

Developing a Winning Social Media Strategy

Extreme Promotional Materials

This weeks blog is going to be a strategic demo graphical approach to creating a business line concerning social media and its incorporation into a media tool for a fictitious company called Extreme Promotional Materials. In the following paragraphs I will try to demonstrate the type of social media tools to be used and its injection to the company’s profile and the image that will be conveyed to the public. Basically its part of a business plan utilizing media for company exposure.

Introduction

A social media plan should be used  for blogging, social networking ,multimedia tools and on-line views and opinions. There are many people who don’t post to Twitter or Face Book at all. They use it as an information resource,observing these particular trending topics to  source their news or follow people they find interesting or informative. This can be a great way to use Twitter and Face Book as advertisement for the company. Linked In would expose your business to other establishments of related items in advancing the company’s portfolio. These Social media sites are  unique as a communication tool, although it’s also what intimidates  small business owners from using this tool. Being the conversationalist can be very time-consuming, but the rewards are high in terms of building a loyal following and truly connecting with people who are interested in what the business has to offer. This approach involves communicating on several posts per day, many of which are directed at specific people and businesses. Very similar to the Brand Watchdog, this too is focused on watching for and responding to customer service questions.

 There are many people who don’t post to Twitter at all. They use it as an information resource, watching the Twitter trending topics to crowd source their news or follow people they find interesting or informative. This can be a great way to use Twitter and Face Book to learn a thing or two. The key here is to be careful about what you design on your Twitter and Face book page. You want a specific group of  people with a high signal to noise ratio to respond to your social media sites.

Mission, Vision, Goals

“Extreme Promotional Materials mission is to stay ahead of the curve in providing businesses and organizations with quality personal service regarding products,marketing and advice for the 21 century and help athletic individuals be active and feel better maintaining a high quality of  professionalism.” This logo will be implemented on all applicable social media formats to envision a predominately based business association. We would have to show that we are ahead of the competition and our logo has to express the company’s commitment. In the mission statement we are trying to conceive the fact that we are a proactive company advancing in many may ways. On the Twitter account we would have to use a short brief statement such as, “To be on top is to stay healthy and fit”. In our product line such as uniforms can express pride and fundamental spirit for the athletic individual who wants to exceed himself among his team mates. When examining  other sport pages you can see the pride in the athletes modesty.

 

Key Messages

The company produces high quality products and predominantly a reliable resource that is a concern for the needs of the costumer. Through our professionalism we can convey our strategies in promoting our services to a certain market that our products our unique. We have to demonstrate that our professional staff is experienced educated and trained extensively in its field of operations to create a strong image in the costumer’s confidence. Our logo and mission would demonstrate the excellence that our services compel in its message to our demo graphical audience.

Target Audiences

The target audience would be naturalists, innovative, athletic and older diverse  generation. Generally the demographic group of  culture would be predominate in about 8 years to 45 years of age. The scale would rapidly drop as the age group elevates. Since the majority of a younger audience is technology friendly, they would be monitoring the social media sites and obtaining your comments and feed back from them. It would be difficult to try to reach a whole age group so its much more feasible to center in on a computer generated audience that has acquired  all the gadgets and toys  to access the social media sites. When dealing with athletes you have to bring out their moral spirit and the company reflects that attitude.

Social Media Tools

In our present technology Twitter and Face Book is the most commonly used social media sites because of the large audience it has recently captured in the last 10 years. We will also utilize some subsidiary sites such as Pintrest by injecting the company’s picture logo into the format like Twitter, Face Book and other large corporations have done in the past. It will give advertisement exposure and allow a large audience to access the logo to their preferences. The company can also use monitoring software called SM2 to evaluate any concerns or opinions that arise in comments by other media sites so that the establishment can evaluate its projections and goals on a day-to-day basis. You Tube will be incorporated in to the company’s plan by initiating commercials and Corporate Social Responsibility videos and access  a link to the consumer  for easy user-friendly promotion for a particular demographic audience. Linked In would be incorporated as a direct business site to help expand the company’s initiatives. Mostly it is the younger athletic type generation that will access the social media sites and then escalate the information by word of mouth and Linked In will create adversity with your business projections to a more mature audience.

Social Media Engagement Strategy

Starting with Face Book we would set up the initial company logo on the very top with a small caption of our mission statement. The initial audience will be targeted for the athletic culture and the population that is health oriented. A progressive company that shows advancement will project good reliable products and this has to relay in the social media sites.The back ground picture of a particular product will be bright and simple for the audience to identify the subject. The small Twitter and Face Book logo will be place near the top so that the audience can immediately recognize the social media acknowledgment for comment. The You tube Logo can be placed lower in the page site so that the individual can decide to look further after reading and examining the content.  In the page site we can show very basic pictures of some of the services and products the company has to offer. Some of the product line photos will be of a unique nature and a comment section can be accessed on each photo in order to get feed back from the costumer. On each social media logo we will place a like,share and comment link to acquire as much feed back as possible. An information tab will be placed on top showing a map location and a contact number with a web site locator. The Face Book site will be monitored twice a-week initiating comment feed back. A time line logo will be place on top so that the reader can access our full product line,history of the company and CSR event employee interactions and photos of the everyday activities in the business. it gives the potential reader an excellent insight into the business aspects so as to promote the company’s positive image. The company Twitter account would be fairly the same as Face Book but not as detailed . The strategy would be approach in similar context but the mission statement “to stay on top is to stay healthy and fit”, would have to be brief due to limited text. Twitter would have to be monitored daily to orchestrate  constant opinion from the audience sector.

Conclusion

Social media sites are a unique method of company advertisement  and social feedback . You have to take certain steps with caution when dealing with certain sites because it can come back to haunt your business . You can mediate to the wrong audience and get negative feed back to turn the course of your company’s strategic goals and initiatives.

MY FOOT PRINT ON SOCIAL MEDIA

Pinned Image  The three different steps that I will be initiating in social media in producing a foot print on the internet is the use of Linked In, Word Press and Face Book. Not until  two months ago I had no ideal what Social Media was and its impact was on the business world. Now with complete exposure and knowledge I have learned to manipulate the effectiveness of certain social media tools. I have selected these three items because of the their ability to connect to so many people and I have had the opportunity to try so many media tools recently. Since I am very new to the technology I have managed to build my sites professionally and avoided the mistakes others have made. Very recently I have made many hits on job prospects but unfortunately they are geographically not suited. I have had the opportunity to build my portfolio from scratch and exposed it on all my media sites. I want to show my personal  and my professional side. Basically what I am trying to not  say is  “all work and no play makes jack a dull boy”. I want to be able to show complete diversity.

linked in   My first topic is Linked In because I feel that it is the most important part of my social media tool. It is the professional side to Face Book but much more serious. Generally it is linked to all businesses and human resources departments. Up until recently I had no exposure to the business sector and I have created a foot print in google which has networked my portfolio to all corners of the globe. Linked In has accumulated all of my resume and work life experiences. I plan to use this tool for professional developement and transparency. I want to show the world who I am in work context and deportment. The first major step was to illustrate my work experience and job qualifications. Some of these qualifications are very unique and can be transferred to other fields for diversity. The second step  is to illustrate my  social character behavior through my hobbies and work life experiences. I am trying to convey a lighter side to my professional life. The third step is to link in to as many possible businesses and Human Resource departments. So far I have succeeded because many job opportunities have been posted on my site and I have been invited to participate  on many business discussions. The last initiative is to use this website on my personal resume and portfolio.

WordPress   My post on social Media is Word Press and its valuable uses. I selected word press because of its unlimited space availability. I am presently building up my portfolio in my About Page to show a professional and human side of my character. Word press provides an exhausting amount of space to insert dialogue and photographs of my life experiences. I am also linked to Face Book and Twitter so that many business prospects can examine my complete foot print on the internet. When examined by many inquisitive individuals I get so many compliments on my site which proves that it will be a complete effective exposure the to internet.The next major steps is to complete all posts in a unique professional manner. My next step is to annotate my web site into my resume , business cards, portfolio , cover letter and cover page. Most employers do check Google for foot print and dialogue in the internet and its justifiable to give them a full concept of your personal and business life. The most priority of course in the next step is to have all of my resume,portfolio and business cards annotated with this website.

Face BookThe last one to discuss is Face book because it is the least of my objectives and I am not too much of a fan of this media site but it does serve its significant purpose.  Face Book is now the most national popular social media site and it has grown to one billion. It can link up to any followers and employers today are starting to examine these sites for possible hiring of potential candidates. I have studied the mistakes that a majority of people have committed on Face Book and since I am new at this rolling thunder I will build this site to a diplomatic level of deportment. In the next following steps I will be cautious of what media or comments are submitted to my site and expel any derogatory remarks or dialogue  that will demote my exposure to the social media. I have approached this site with a business attitude but also to show the human side of my social life. I am trying to convey transparency but also attempting to protect my confidentiality . I am not to fond of Face Book but sometimes you got to dance with the devil to meet your objectives. In recent steps I have initiated magnificent profile pictures of my worldly activities showing future prospects that I do think outside the box and given myself the opportunity to be exposed to the differences around the globe. I am willing to expand myself on all levels and initiate any compromise that is thrown my way. I am not to concerned about annotating my Face Book website in my portfolio because the symbols are already in my other sites and a potential employer just simply have to access it on Google.

      In summary I have to be fully confident that my websites are competitive to other potential sites and to make sure I have the edge on other candidates. I need to be exposed as much as possible on the internet and I am looking into other possible sites that will meet my objectives. The days are slowing diminishing of just handing in a piece of paper to a possible employer where the internet is taking over and it is up to us to keep up with the times. By simply showing your ability to keep up with the present technology offered in this day can also demonstrate your ability to accept changes in the work place and display a competitive edge. Skill settings are raising the value of admissions into most work related job sites. When age becomes an issue you must demonstrate that your abilities exceeds some of the younger generation. First impressions is a lasting impression and some times that is the only chance you have at “the kick at the can”.

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Staying On Top Of Social Media Trends

Ceglia Behind BarsTech Crunch is a social  media site that I will be discussing in this blog relating to a very important article in the business world. This is a news story written by Josh Constine ,that will create a strong ripple through out the social media world. It’s about an individual named Paul Ceglia who tried to manipulate Face Book in a fraudulent scam using computer technology and diversity in low-key software. The article  http://techcrunch.com/2012/10/30/paul-ceglia-lawyer/My makes its views on how the new technological advances can create havoc in the software industry. Paul Cegelia  created false documents showing that he had part ownership to Face Book by demonstrating through soft copy for over two years,and displayed evidence that he had split ownership with Zuckerberg. Of course when lawyers from all over the country found out about this they conveyed their concerns and wanted Paul Ceglia to be a client to launch a law suit against the owner of Face Book Zuckerberg to cave in to a multi-billion dollar settlement.

But through investigation ,no such e-mails could be found on the servers and as of October 26,Paul Ceglia had no claim and now faces prosecution. What was demonstrated here is a strong case of greed. In the business world greed is a strong motive for manipulating companies and costumers causing millions of people to lose their life savings and homes. Computer technology is advancing mankind initiatives but unfortunately it has its drawbacks. No software in the world is perfect and secure proof and it has its tendency for individuals to challenge its adversity through hacking and computer identity fraud. No matter how secure our server sites are there is always some one out there with the knowledge of software programs to manipulate the system.

Incredible Viral Soldier Pic Debunked by MilitaryThe next social media topic I will be discussing is Mashable. The article ,”incredible viral soldier pic debunked by military http://mashable.com/2012/10/29/viral-soldier-pic-debunked/ was written by Sam Laird who will be discussing about reported stories and using other media’s by proxy. This story parallels along with my experience with the media on many different occasions. This is an article about a picture that was taken supposedly during  Hurricane Sandy and these soldiers stood on guard in front of the tomb of the Unknown Soldier in Washington D.C. during the storm. This is a known fact and I been to Arlington cemetery, that these soldiers are trained to stand on guard in all inclement weather. Of course the picture was a fraud. An individual posted it on face book hoping to give more significance to the dedicated soldiers but stated that the meaning was more important than the actual event its self . Some people try to do well but sometimes it can create jeopardy for certain groups.

In the business world the media is always misrepresenting an event so that they can glamorize it much more than what it is. The greater the story the more money it can generate for its corporation. A good example is when CNN covered the events in Syria last summer and actually used footage from a high-definition video game called mortal combat. It was cleverly exercised in the footage because during this time the media was barred from the middle east and all footage was censored. It was only then  later that a group of computer specialists recognized the footage and approached CNN and its sub contractor to disclaim the news event. In the business world there are many scams and misrepresentation occurring domestically and internationally. In this particular case the military could find this offensive and could lead to contract cancellations and effect a majority of major corporations and small business. Lets face it the military is a major factor for funding for almost every contractor in the country. Just remember the famous picture on Time Life magazine that was taken 1945 when the soldiers raised the flag at Iwo Jima. It raised Billions of dollars for the war effort and caused an international sensation and public support for the war effort. While the war effort is still going on in the middle east we still have to be politically correct and sensitive to those who are serving. When I served in Afghanistan I have witnessed  many times of the media abusing a story or an event. One media story in Kandahar actually caused Tim Horton coffee shop  to pull out and created a sever ripple in the local business sector.

The last social media trend we are going to discuss is Social Media Explorer. The topic I chosen is the four rules for todays social business journey by Andrea Cook. The article http://www.socialmediaexplorer.com/social-media-marketing-training/16266/ basically reflects the amount of 3 million dollars generated from social media sales  and advertisement. What the article is implying  that social media sites are changing into social business which like life is a journey. The first rule is keep your eye on the ball. because technology is constantly changing you must keep up with the new innovations and stay focus on revenue sales and market shares. The second rule is speak their language which implies that all CEO’s and management must conform to the new trends in Twitter and Face Book or other Social media’s that generate sales revenues. Not only do we have to communicate  for their brands on the market but also internally for domestic and cultural differences.

The third rule is shut up and tell them stories. You do not just tell stories about your own product but expand out to life-like stories relating to your product. Relate to your costumer about situations in everyday life and expand on life’s continuing circumstances. Social media give a lighter human side to the business world. The last rule is credentials matters more than scores in perspective evaluates the people factor than just numbers on a facts sheet or market research analysis. Social media is not only a new trend but a social influence on the pertaining market. People can communicate more efficiently and vastly across the internet. The company has to be more responsive to daily events so that ethical objectives could be maintained inside the company. People are turning to their  social networks for validation  of certain trend in a company’s  privacy policy or when individuals brand abusing  products and data.

Many companies can suffer from drawbacks if the wrong information goes on the social media network. In the past we have seen many downfalls for celebrities and business because of national opinion. Just this week it has been observed Shoppers Drugmart was criticized in Facebook and Twitter for playing Christmas music too early for respect of remembrance day. Because of the controversy , outraged public opinion swayed other companies tofollow suit. Before it was just simply hard copy from the media and television but in  present day everyone is carrying an Ipod or a cell phone and can access their accounts on Twitter or Face Book. The mass population can now give immediate feed back and create national opinion in a matter of hours. Before companies just had to worry about loose files on hard copy but now with Blackberries and smart phones videos  pictures can be taken immediately and distributed in a matter of minutes giving the corporation very little time for battle damage control. Companies that are starting to take advantage of this business situation are establishments that now can sell software programs such as SM2 to monitor information or text concerning a particular company’s  reputation . For a certain fee a company can monitor public opinion pertaining to its respectable business.  As a consumer I would be affected by this information in order to do business with this company or not. It has been observed recently, false information released on the social network effect trading in the stock market and companies would suffer from great losses. It’s always been mass media that directed us on how to do business and how we conduct ourselves.

In summary we are in an age of high technology and it has changed the way we do business and how we conduct ourselves in everyday life. We are constantly under the microscope and can be directly influenced by national opinion or exposed by high-tech gadgets. Are personal lives are no longer confidential like it was 20 years ago and we are slowly loosing our personal lives . Businesses today have to bend to the new social media network and make it function to their standards.

Social Media Tools

I want to initiate a discussion about two social media tools that stood out the most for myself. I would like to talk about Pintrest http://pinterest.com/ and  one other tool that was not mentioned but it is vital to our business needs. That tool I strongly feel is called Linked In  http://www.linkedin.com/.  One tool offers the advantage of  colors schemes and photography capturing the visual senses and the other is using Pintrest on linked in to enhance our business resume. When all these media tools combined can enrich the observer and basically human behavior rely’s mostly on visual concepts.

Pintrest is a Pin board style  social media website that allows individuals to create images and themed base  collections based on hobbies, business advertisement, work related or just everyday human activities. When we discuss Pintrest we are advocating are desires to visually sell ourself and our business.The website offers a wide variety of pictures of every day situations to specific categories such as aviation,motorcycles,traveling, food ,pets and so on and so forth. The ideas are endless and pictures would cover every aspect of human life. We can add pictures to the site so somebody else can use it. In my case I found many wonderful sights to aviation and particularly to my radio control hobbies.

Net working

Working Together As a Team

I can follow other users of the same interests and provide what ever pictures is required. I can also save my pictures on this website for future use as for example ,I have just downloaded all of my travel pictures and basically save them as a back up drive. Now other users can see where I have been especially when future employers can be impressed when they can see what diversity I have to offer.

This website ‘ Linked in ” is more for the more serious  business related concepts and is directed to people trying to sell themselves in the job market. A recent article http://www.ecommercetimes.com/story/More-Polished-Pictorial-LinkedIn-Draws-No-User-Wrath-76416.html describes exactly what the website is conveying to the public sector as compared to Face Book.The web-line is  going to assist me  on the job network system and initiate proper protocol in a serious business matters. Mostly I what I discovered that  it has been Human Resource employees from major companies  who are on the web link searching for responsible , proactive individuals  seeking employment across the country and even the world. The web line also indicates the candidates initiative to expand his or hers dynamic skills of internet tools and social media in its proper perspective of professionalism.

In summary I would recommend these two social media tools as a conglomerate collaboration of web lines to initiate professionalism and job knowledge application. As a job seeker these social media tools would expand my horizons and network across the nation in its perspective form. Visual enhancement is the key to getting recognized in the job market and how we perform in public. In this world you only get one chance at first impressions and recognition due to the highly competitive job market.

Pet Pawsitive

If I were to represent this company in a You Tube video I would make a human interaction approach in the beginning.  Simply starting off with everyday activities with animals such as walking the dog,elderly people interacting with their pets because they do not have close relationships with their relatives. At this step the company would be introduced showing its location and its impact on the area by demonstrating that  some people are alone in the world. Animals that help us in every day society that we take for granted. Working animals that provide us with assistance and give food products. Basically the company would show its purpose ,care and ownership responsibility.

The video would simply begin with everyday activities giving us a sense of strong purpose for our every day creatures. It would be a strong positive conjecture on their importance in society and we would have to respond to the needs of the elderly, family and children interaction. Dogs helping the blind, horse back riding to animals in the police field.We would show brief antiquities of different animal life styles demonstrating their sentimental  importance in Society . The video would have to emphasize on the level of life’s  confrontations and  the meaning of assistance involving our lower species.

The next part of the video would show brief flash photos of the company and its workers in order to give the impression to the audience of sympathy and caregivers. Its design to work on the emotions of the local populace. Back ground music and verbal narrative would help with the mood giving a smooth flow to the next scenes. With the background music in low-key and the verbal narrative continuing we can easily jump into the complete interaction of the company showing its methods of operation and products that will assist the customer in his endeavors. It will also demonstrate how these creatures became part of the system due to neglect,abuse and injury. The method  of this narrative is to link the same situation that every day humans experience but we have  laws and establishments for treatments. During this narrative we would have to show what happens in rehabilitation and the methods used in a human manner. The video has a small pause and then a conjecture states that animals do not have the same help. Then a small summary solution is then played demonstrating the company Pet Pawsitive .

The video will change its format to a more aggressive and serious environment to emphasise on the interaction of the national shelters and the humane society. We would have to demonstrate to a collaborating audience that these establishments are a temporary  solution but the focus on us is to make it a permanent objective. We would have to demonstrate that animals are not just objects of affection but contributing to our working life style.The video would have to show police dogs in action protecting are everyday lives to neglected farm animals that have recuperated from abusive injury and are now serving mankind with assistance or a necessary product. The narrative and music in the video would alternate to a softer mood in showing what the positive impact would be after the animals are released to its new owners. The video would then show brief photos and videos showing community life, fundraisers and events. The narrative would be brief and letting the audience see what the results in human interaction can accomplish. Again ,we want to appeal on our audiences sympathy.

In Summary a video of such humanitarian would have to appeal on the audience’s sympathy because generally, animals  are not that important on the priority level. A company such as Pet Pawsitive would rely on mankind’s need and human emotions to survive in a business world. The general population does not see animals as necessity but as an inconvenience. Pet Pawsitive has to demonstrate to its potential  costumers a defined set of human interaction and solutions for what this company has to offer. In order to obtain their goals , Pet Pawsitive has to utilize  music and verbal narrative to play a large part in demonstrating a composition of human interrelations and objectivity . They must demonstrate in their final note that Pet Pawsitive is the solution  and the end results would be successful.